LinkedIn Extends Its Reach

By on May 3, 2012 in Android, Ipad, Iphone, LinkedIn

Last Wednesday LinkedIn extended its reach and became more easily available to those using Apple and Android products. The new LinkedIn iPad app, and totally revamped iPhone and Android apps were launched last Wednesday and redesigned from the ground up, according to Mario Sundar, LinkedIn Social Media Manager. “This was a chance to go back [...]

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How To Write Your Social Media Plan in 8 Steps

By on March 26, 2012 in Content, Facebook, Social Media, Twitter

Maybe it’s because you’re in marketing.  Maybe it’s because you’re from the younger generation assumed to be digital natives.  Or maybe it’s because you’re already experimenting with social media and your success has been noticed. For whatever reason, The Powers That Be have chosen you to write your company’s social media plan.  Or perhaps they haven’t asked, [...]

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Facebook Page Timelines: Your Content Strategy

By on March 23, 2012 in Facebook, Timelines

The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. For example, custom tabs [...]

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Facebook Photos: The Key to a Successful Social Media Campaign

By on March 23, 2012 in Facebook

Matt Handy leads the social-local-mobile practice and Social PIX team at Brand Networks, a leading Facebook Preferred Developer and Ads API Vendor. Brand Networks engineers social, local and mobile experiences to amplify stories for the world’s most liked companies including AMEX, JetBlue, Diageo and Starbucks. While Facebook marketing strategies shift with every new iteration and development from the network, one thing [...]

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